markman http://markman.pbwiki.com/ Course page for First Year Marketing Management course. 45 hrs. en http://markman.pbwiki.com/feedlogo.gif PBwiki http://pbwiki.com/ PBwiki 1.3.8 support@pbwiki.com MEDIA TYPES AND CHRS.ppt http://markman.pbwiki.com/f/MEDIA+TYPES+AND+CHRS.ppt email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V uploaded MEDIA TYPES AND CHRS.ppt]]> Sat, 01 Mar 2008 16:13:25 +0000 upl Services marketing.ppt http://markman.pbwiki.com/f/Services+marketing.ppt email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V uploaded Services marketing.ppt]]> Sat, 01 Mar 2008 16:13:07 +0000 upl Evaluation http://markman.pbwiki.com/Evaluation email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited Evaluation MARKETING MANAGEMENT MK 201
PGPM 2007-09
P
QUIZ 15 Marks
PLP 20 mk
Anitha Chandran
9
13
Aparna Rajeev
9
12
Asha Sukumaran
13
12
Asha V
14
16
Chithra R
9
15
Deepthi J Thomas
5
12
Deepthi Thomas
6
16
Gayathri Sharma
9
12
Jayashankar D
7
11
Jinto Antony Kurian
10.5
15
K P Saritha
11
15
Manu M Das
10.5
12
Priya Mariam Simon
10
14
Radha R
7
11
Shalini
14
15
Sridhar P
7
11
Srikanth A
6
16
Sudhit Sethi
4
11
Vanaja M Varghese
13
13
Viju Thomas Varghese
9
16
]]> Sun, 27 Jan 2008 10:03:53 +0000 mod FrontPage http://markman.pbwiki.com/FrontPage email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited FrontPage Prof.V.Harihara Subramanian.
Course Outline
Evaluation
Some PPTs.
Chap.1
]]> Sun, 20 Jan 2008 09:38:53 +0000 mod Evaluation http://markman.pbwiki.com/Evaluation email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited Evaluation 6
Sudhit Sethi
34
Vanaja M Varghese
13
]]> Sun, 20 Jan 2008 09:37:12 +0000 mod Evaluation http://markman.pbwiki.com/Evaluation email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited Evaluation REVISED
Attendance, Class Participation, Presentations
20%
15%
Assignments / Personal Learning Paper
20%
20%
Quiz, Mid Term
30%
15%
Final
30%
25%
Marketing & Money
0
25%
MARKETING MANAGEMENT MK 201
PGPM 2007-09
]]> Sun, 20 Jan 2008 09:34:53 +0000 mod Evaluation http://markman.pbwiki.com/Evaluation email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V added Evaluation

 


 


 


 

























Course Outline 7. Mahindra in USA : http://www.businessweek.com/magazine/content/07_45/b4057063.htm
Evaluation:
REVISED
Attendance, Class Participation, Presentations
20%
15%
Assignments / Personal Learning Paper
20%
20%
Quiz, Mid Term
30%
15%
Final
30%
25%
Marketing & Money
0
25%
]]>Sun, 20 Jan 2008 09:32:15 +0000mod FrontPage http://markman.pbwiki.com/FrontPage email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited FrontPage Some PPTs.
Chap.1
Business Markets
Pricing
Retail
Distibution
The students will be familiarized with various concepts of marketing, like Marketing Mix, Segmentation, Targeting and Positioning etc.
In the case discussions, which are integral part of the course, the students will get an opportunity to analyze and research some real life situations and attempt to apply the concepts learnt.
]]> Tue, 08 Jan 2008 15:48:49 +0000 mod FrontPage http://markman.pbwiki.com/FrontPage email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited FrontPage Prof.V.Harihara Subramanian.
Course Outline
Some PPTs PPTs.
Chap.1
The students will be familiarized with various concepts of marketing, like Marketing Mix, Segmentation, Targeting and Positioning etc.
In the case discussions, which are integral part of the course, the students will get an opportunity to analyze and research some real life situations and attempt to apply the concepts learnt.
]]> Tue, 08 Jan 2008 15:43:33 +0000 mod FrontPage http://markman.pbwiki.com/FrontPage email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited FrontPage]]> Tue, 08 Jan 2008 14:00:21 +0000 mod FrontPage http://markman.pbwiki.com/FrontPage email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited FrontPage Prof.V.Harihara Subramanian.
Course Outline
Some PPTs
The students will be familiarized with various concepts of marketing, like Marketing Mix, Segmentation, Targeting and Positioning etc.
In the case discussions, which are integral part of the course, the students will get an opportunity to analyze and research some real life situations and attempt to apply the concepts learnt.
]]> Tue, 08 Jan 2008 13:59:33 +0000 mod Chapter 01.ppt http://markman.pbwiki.com/f/Chapter+01.ppt email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V uploaded Chapter 01.ppt]]> Tue, 08 Jan 2008 13:57:06 +0000 upl Chapter 13 Retail.ppt http://markman.pbwiki.com/f/Chapter+13+Retail.ppt email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V uploaded Chapter 13 Retail.ppt]]> Tue, 08 Jan 2008 13:54:39 +0000 upl Chapter 11 Pricing.ppt http://markman.pbwiki.com/f/Chapter+11+Pricing.ppt email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V uploaded Chapter 11 Pricing.ppt]]> Tue, 08 Jan 2008 13:54:39 +0000 upl Distribution.ppt http://markman.pbwiki.com/f/Distribution.ppt email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V uploaded Distribution.ppt]]> Tue, 08 Jan 2008 13:53:59 +0000 upl Chapter 06 Business Markets.ppt http://markman.pbwiki.com/f/Chapter+06+Business+Markets.ppt email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V uploaded Chapter 06 Business Markets.ppt]]> Tue, 08 Jan 2008 13:53:46 +0000 upl Course Outline http://markman.pbwiki.com/Course+Outline email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited Course Outline 20%
Quiz, Mid Term
20 %30%
Final
30%
]]> Mon, 03 Dec 2007 11:19:21 +0000 mod Course Outline http://markman.pbwiki.com/Course+Outline email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited Course Outline 5. Article from Mint: "Cadbury Hopes to Cash in on Year round Celebrations" http://epaper.livemint.com/Web/Article/2007/09/10/006/10_09_2007_006_002.jpg
6. Marketing in the Networked Economy- Kotler - HBR pdf
7. Mahindra in USA : http://www.businessweek.com/magazine/content/07_45/b4057063.htm
Evaluation:
Attendance, Class Participation, Presentations
]]> Fri, 16 Nov 2007 09:21:16 +0000 mod Personal Learning Paper http://markman.pbwiki.com/Personal+Learning+Paper email.hidden@example.com (Harihara Subramanian.V) Harihara Subramanian.V edited Personal Learning Paper The typed submission will expain the concept and the relationship with the news item. It will not exceed three A 4 size sheets. A copy of the news item (s) should also be attached.
This is an individual project.
Deadline for submission : after the 20 th session.
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MARKETING MANAGEMENT MK 201
PGPM 2007-09          
  QUIZ 15 Marks