I year PGP

2nd Term.

Prof.V.Harihara Subramanian.

Course Outline

Evaluation

Some PPTs.

Chap.1

Business Markets

Pricing

Retail

Distibution

The students will be familiarized with various concepts of marketing, like Marketing Mix, Segmentation, Targeting and Positioning etc.

In the case discussions, which are integral part of the course, the students will get an opportunity to analyze and research some real life situations and attempt to apply the concepts learnt.

Being the first course on Marketing, there is no pre-requisite.

Text:Marketing Management 12e , A South Asian Perspective, by Kotler et. al , Pearson Education.

Students are advised to buy a personal copy of this book. This book is considered a classic and you can revisit this book throughout your career.

Discounts are availble for students. Contact Librarian for details.

Course Outline